Why Google Ads?
8.5 billion searches per day on Google
Users are actively searching for solutions (high intent)
Immediate visibility (vs. 6+ months for organic SEO)
Precise targeting and budget control
Measurable ROI on every ad dollar spent
Multiple campaign types for different goals
Campaign Types We Manage
Search Ads
Text ads in Google search results · keyword bidding on commercial intent · quality score optimization · ad extensions. Best for: lead generation, ecommerce sales, local services.
Shopping Ads
Visual product ads with price and ratings · requires Google Merchant Center · perfect for ecommerce and retail. Best for: ecommerce stores, local retail, inventory businesses.
Display Ads
Visual ads across 2 million+ websites · image, video and responsive formats · audience targeting. Best for: brand awareness, retargeting, top-of-funnel.
Mobile App Ads
Auto-optimized ads to promote app installs · runs across Google Search, Play Store, Display and YouTube. Best for: app launch and user acquisition.
YouTube Ads
Skippable and non-skippable video ads · bumper ads (6-second branding) · overlay ads within videos. Best for: video marketing, brand building, storytelling.
Performance Max
Google's AI automatically optimizes across Search, Display, YouTube, Gmail and Maps · requires conversion tracking and good data. Best for: conversion-heavy data.
Our Google Ads Management Process
Audit & Strategy
Review existing campaigns, identify waste, and plan new strategy.
Keyword Research
Identify high-intent keywords with good conversion potential.
Account Structure
Organize campaigns by product line, service type, geographic location and campaign objective.
Ad Copy Testing
Create multiple ad variations and test headlines, descriptions, CTAs.
Landing Page Optimization
Ensure landing pages match ad messaging and convert visitors.
Bid Strategy
Manual CPC for control · Target CPA for leads · Target ROAS for ecommerce · Maximize conversions for growth mode.
Quality Score Improvement
Increase CTR, improve landing page experience, boost ad relevance. Quality Score 9-10 = lower costs, better positions.
Budget Allocation
Shift spend to top-performing keywords and campaigns daily.
Monitoring & Optimization
Daily optimization reviews across the account.